Happy Pitches

Our learnings of the last year told us that businesses are increasingly using the social net to locate and connect with service providers across a range of needs, not limited to communication and marketing, which had thus far been our focus on Pitchh.com

In keeping with our aim to make Pitchh.com the preferred business, ideas and creative exchange, we have expanded the service to include tasks/ pitches/ briefs in:

• General Management
• Business Strategy
• HR Strategy

Of course, we will continue to serve the advertising, marketing and communication segments as earlier

We believe the eco-system of global solution providers that the expanded range allows, will make the Pitchh offering more robust and sticky for businesses.

Happy pitching.

Source: exchange4media.com

Samsonite India has assigned Contract Advertising to handle the creative manadate for two of it’s popular luggage brands -  Samsonite and American Tourister. The appointment comes after a multi-agency pitch.

Confirming the development, Sudip Ghose, Director – Marketing, Samsonite South Asia, said, “We have appointed Contract Advertising to handle the creative business for both our brands – Samsonite and American Tourister. Our marketing plans for the current year and the year ahead are concentrated on ATL activities.”

To read more: Contract Advertising bags Samsonite and American Tourister creative biz

Source: exchange4media.com

The Bureau of Energy Efficiency (BEE) is looking out for a creative parnter who can handle their energy conservation campaign. The account size is estimated to be Rs 100 crore.

More here: Bureau of Energy Efficiency calls for creative pitch; ac size upwards of Rs 100 cr

Source: Afaqs!

With the Commonwealth Games 2010 just around the corner, the Government of Delhi intends to launch a Civility Campaign to change the mindscapes of the citizens. The Government had invited 11 agencies from among the already exisitng 15 empanelled ones to share their ideas in the initial phase.

According to Afaqs! sources,  eight agencies finally took part in the first round of presentations and five agencies have been shortlisted.

Clearly, the aim of this campaign would be to create awareness and change mindscapes among residents of Delhi about basic civic sense.

To read more: Government of Delhi invites agencies for Civility

Source: exchange4media.com

To create awareness about the brand, ITC corporate division has called for a pitch for its creative mandate. According to exchange4media.com sources, the pitch is taking place in Kolkata and the account size is estimated to be Rs. 150 crore.

Read more here: ITC’s corporate division calls for creative pitch; ac size upwards of Rs 150 cr

Source: Campaign India

Creative agency Happy which is based out of Bangalore has won the creative mandate of Wipro’s newly launched range of notebooks called ‘e.go’ and will be responsible for the brand communication of  the brand.

According to Campaign India,  Ashok Tripathy, General Manager and Head, Systems & Technology Division, Wipro Infotech, said “e.go is sculpted for functionality and design and blends high style with purpose. This range is targeted for the globetrotting, trend-setting professional, who believes in making a difference”. Tripathy added that Wipro was scouting for a creative agency that would build upon this thought and bring it a fresh new perspective.

Read entire article here: Wipro’s e.go chooses Happy as creative partner

Source: exchange4media.com

Navia Asia, a part of the Publicis Group, has been appointed by Tata Teleservices (Maharashtra) Limited (TTML) to handle their Out of Home (OOH) duties for the GSM launch in Mumbai.

According to exchange4media.com the size of the business is estimated to be  approximately Rs 15 crore.

Read more: Navia gets the OOH mandate for TTML GSM launch in Mumbai; ac size Rs 15 cr

Source: exchange4media.com

Tata Steel & Lafarge Cements are the latest accounts to be added to TME’s client list. TME is the media agency from the Rediffusion – Y&R group.

According to exchange4medi.com, confirming the development, Divya Radhakrishnan, President, TME, said, “More than the joy of winning the businesses, what is further exciting for us is the recognition of our view of managing the media business led by the Market Contact Planning process rather than traditional media planning. This year has been particularly great for us – we have signed up our 10th new business win this week.”

According to exchange4media.com industry sources, the cumulative size of both the wins is estimated at Rs 30 crore.

More details here: TME bags Tata Steel & Lafarge media mandates; acc size Rs 30 crore

Source: Afaqs.com

The popular wellness and fitness brand VLCC has appointed Ogilvy India as its new creative agency after a multi-agency pitch.

The media duties still remain with MPG and the digital space is being handled by Media Contacts.

According to Afaqs! sources the budgets of the entire VLCC account in nothing less than a whooping Rs. 70 to 75 crore for both national and international activites.

Talking to afaqs!, Sandeep Ahuja, Managing Director, VLCC India, reveals that it has been three years since the brand advertised on television. “Equus did some very good films — four of them — which we ran for about four months, around three years back. But ever since, only tactical plans have been taken up.”

Read more VLCC brings agencies onboard for Rs 75 crore marketing plans

Source: exchange4media.com

According the exchange4media.com, Madison Media Group has bagged the media duties for Britannia, the size of the business is estumated to be Rs 50 crore. This change comes after five years of Maxus India handling the account.

For more details read Britannia moves its media duties to Madison Media Group; ac size upwards of Rs 50 cr